San Francisco Personal Injury Lawyers

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WE HANDLE YOUR INJURY CLAIM
SO YOU CAN FOCUS ON YOUR LIFE!

We are a five-star rated, all-female California personal injury lawyer team specializing in traffic accident settlement negotiation with offices in San Francisco and Los Angeles and serving clients all over California. We are experts at getting you exactly the settlement you deserve as fast as possible. Although we can win in front of a jury, often times, this means maximizing your settlement without the added time, stress and cost of going to trial. Not only will we work to recover all medical bills, damaged property, lost wages, plus pain and suffering…we’ll also help negotiate down your medical bills, so at the end of the day you walk home with more money in your pocket.

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Practice Areas

We only handle California traffic accident cases with serious injuries.

We stick to what we know best:

San Francisco & Los Angeles traffic accidents

The California injury attorneys at Sally Morin Personal Injury Lawyers are vehicle accident experts with 40 years of combined experience negotiating with insurance providers to make sure you get a full, fast and fair settlement. We exceed our client’s expectations and reduce their stress. And, in almost every case, we get them a solid settlement without taking their case to trial. This laser focus on traffic accident personal injury claims makes us one of the most sought after San Francisco & Los Angeles personal injury law firms. We specifically help clients who were injured in a California vehicle accident with serious injuries such as broken bones, traumatic brain injury or injuries requiring hospitalization and/or surgery. Almost all of our clients have been transported from the scene of the accident by ambulance to the nearest trauma center. Many are hospitalized for their major injuries and often require surgery for a full recovery.

We do NOT pursue claims on behalf of those who suffer minor injuries such as whiplash, bruises, neck pain or other soft tissue injuries.

FOCUSED REPRESENTATION

Specialists in representing clients seriously injured in traffic accidents.

STAY IN
TOUCH

We’ll always keep you informed about your case.

OPTIMIZE YOUR CASE VALUE

We’ll always strive to maximize your claim without the added time, stress and cost of going to trial.

KEEP IT SIMPLE AND LOW STRESS

You focus on your recovery, we’ll take care of the rest.

See how much your case may be worth.

Get started with a free case evaluation now.

Meet Our Team

Get the settlement you deserve

Since 1997, Sally Morin Personal Injury Lawyers have helped clients recover compensation for serious injuries from car, motorcycle, scooter accidents, and more. Contact our expert team for help with your California injury case.

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Sally Morin Personal Injury Lawyers

4.9

Based on 103 reviews

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Karen johnson

2 years ago

When I got into my accident I was really not looking for an attorney, however I became frustrated with the other parties insurance company. I then went online and found Sally Morin Law and called for a free courtesy consult. Annie quickly called me back and spent 30 minutes explaining the attorney process. This made my decision easy,,, an All female attorney group certainly did not disappoint. Annie and her team (Amber) were on the case immediately, making calls, sending emails and dealing with the other party insured (or lack of insured). I’m so pleased to have had this incredible team of ladies to help me through this process. They did all their professional expertise, none of which I was capable of. They advocated for me in every way from medical bills, insurance liens, med pay, demand letters, phone calls, emails etc. All I needed to do was send receipts, and most importantly focus on getting better. Thank u team for all u have done. I am grateful for so much,,, and I can say that making that first phone call was the best decision. Keep up the great work and helping others
Sincerely
KJJ

Michael Basti

2 years ago

I unfortunately got injured in an auto accident and called a bunch of different attorneys with little to no help. I called Sally Morin Law and got help from Rebecca who was absolutely fantastic. She was there every step of the way to help and Isn’t just trying to make a quick buck. She took her time with me and went out of her way to help out. Thanks for all the help Rebecca!!

Reba Roseberry

2 years ago

I was t-boned by someone who ran a red light, totaling my car and sending me to the hospital with multiple breaks to my pelvis, among other smaller injuries. Once released from the hospital, I was confused, angry, and extremely anxious about what to do next. A friend encouraged me to seek legal help, and I found the team at Sally Morin. I was drawn to their all-women team, and immediately felt assured that I was in good hands. They took the reigns on handling everything, leaving me significantly more relieved to rest and heal like my body needed. With their help, the case was settled within four months of the accident, and I can now move forward with my life and leave this behind me. I would absolutely recommend the team at Sally Morin to anyone in a similar situation!

John Zientek

2 years ago

I was injured while riding my bicycle and a friend recommended Sally Morin Personal Injury Lawyers. In my experience, they made the process transparent and smooth, allowing me to focus on recovery — they were professional, empathetic, and effective! Rebecca and Carmen made a difficult time much less stressful.

Jimmy Lu

2 years ago

My mom was in a car accident and was badly injured. We wanted her to focus on her recovery without the worries of medical bills and dealing with multiple insurance companies so we hired Sally Morin Lawyers. Fortunately we received Annie Heller who showed strong ownership of the case, dealing with all communications from medical to slow moving insurance companies. Annie and team helped us settle the case with money in my mom’s pocket, but more importantly helped all of us not worry about anything besides my mom’s recovery. thank you!

Shannon Yu

2 years ago

Carmen and team at Sally Morin are the best. Having Carmen and her team for my personal injury case is one of the lucky thing for me in 2024
Carmen is a very capable law professional. she is expert in her domain, also she is very skillful in finding the key information.
Carmen is also a compassionate and kind person, she listened and also put my interests in priority. At the same time she patiently explained to me the law information.
Carmen is also very good with execution, the whole process she is proactively driving it towards the satisfactory result

What more can you ask for a lawyer who is capable, professional, kind, effective and efficient.

Dee49ful

2 years ago

I was very fortunate that, by pure luck, I found Sally Morin’s firm online. It wasn’t recommended to me by anyone, but I now want to recommend them to EVERYONE, especially my fantastic attorney, Annie Heller. Annie was compassionate, honest, attentive, and responsive to my calls and emails. Throughout the entire process of my claim, I felt completely supported by her, and even after my case was successfully settled, she followed up with me. Thank you Annie, for your exceptional legal service!!

Lew Jabro (Havasu Lew)

3 years ago

Amazing! After months and months of going it alone and getting nowhere with our sons accident, and struggling...badly, we were lucky enough to get refered to Sally and Rebecca.

They took over the whole case and handled everything.

The whole team was very personable, professional, keeped us in the loop the entire time and cared about what was going on.

They also set us up with all the right people to make sure the settlement funds were properly handled in the most efficient way for us.

I just dont think we could have done all of this without them. It was a terrible time for our family, and we are very gratefull for everything they did for us! Thank you guys! ~HavasuLew

Kyle Osborn

3 years ago

Rebecca and the Sally Morin team provided invaluable support during a challenging period after our daughter was involved in a car accident. Their care, expertise, and dedication resulted in an outcome that exceeded our highest expectations. Working with them was a great experience, and I wholeheartedly recommend their services to anyone, without hesitation!

Alysia Lyons

3 years ago

I worked with Annie on my case and had such a pleasant experience! I felt supported and understood throughout the whole process. I highly recommend Sally Morin firm. Being injured isn't pleasant, so having a team behind you that's got your back makes the experience that much better.

Ariana D

3 years ago

I just spent the last 8 months working with a team of caring, compassionate, relatable women for my personal injury claim. Brief background: I was hit by a car while riding my bike to work. The driver pulled out of a parallel parking space without looking and was completely at fault. Initially, he and the others in the car were very concerned, but ghosted us afterwards and made up a story in order to not take on the blame. I ended up needing surgery and costs mounted, so I sought legal advice. After much research, I settled on Sally Morin Law. The team at this law firm is invested and responsive in a very personable way. I specifically worked with Carmen and Annie. Carmen took the lead and she answered every email, text, and annoying question my husband and I sent her way. She wrote a detailed demand letter that personalized my case and thoroughly explained the impact the accident had on my life, my children's lives, and my husband's life. In the end, our own insurance policy covered the claim to the fullest amount. Additionally, Carmen was able to negotiate the medical lien to $0, and my husband received a separate smaller amount for loss of consortium. We are more than happy with the results as it’s way beyond what we expected, and completely life changing. We didn't proceed with the case thinking we would have the outcome we did, and almost didn't pursue the case. However, after spending my own money on copays, days off from work, take out, uber rides, babysitters, and special equipment, it just didn't feel right not to seek help and I am so glad that I did! I highly recommend Sally Morin Law!

Simon Unge

3 years ago

Last year me and my partner was in a MC/Car accident. I was clueless on what rights we had and how to proceed with insurance claims etc. I contacted Sally Morin Personal Injury Lawyers, who guided us through the year long process in a very pedagogical manner, a lot of support, expertise and professionalism - answering any questions we had in a timely manner. Highly recommended, they made a painful experience very manageable. Thank you, Rebecca, Carmen, and Amber!

An Introduction to California Personal Injury Law

A personal injury attorney represents clients who have been injured by a negligent party. That party may be another person, people, company, or even government agency. Although you may have been injured by another party, you may still be wondering if you:

Here are the answers to six questions our San Francisco & Los Angeles personal injury lawyer team is frequently asked by potential clients.

1. What types of cases do San Francisco & Los Angeles personal injury law firms represent?

Personal injury lawyers typically handle those cases that fall under “tort law”.

Common examples include traffic accidents (like we handle at Sally Morin Personal Injury Lawyers) such as:

Or NON-traffic accidents (that we don’t handle at Sally Morin Personal Injury Lawyers) such as:

2. What type of help can I get for my personal injury case?

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This process may include, but is not limited to:

3. What do I need to do to prove damages in my personal injury claim?

First, you must prove that the other party was liable for your injuries. In addition to your police report, this may include witness testimonials or evidence collected on the scene.
You must prove how the harm/injury was caused — and that it’s not purely a pre-existing condition.
And last but not least, you will need to prove the extent of your damages, including physical injury, lost income or wages and the negative impact on your quality of life.

4. How often do cases go to trial?

While some cases go to trial, most do not. In fact, at Sally Morin Personal Law, we have only had about 1% of our cases ever need to go to trial.

And that’s because more often than not, a skilled personal injury lawyer in San Francisco & Los Angeles is able to negotiate.

Beware of attorneys who love taking cases to trial. This is usually out of their own desire to see their name in print or just to line their own pockets.

Remember, there is no guarantee that taking a case to trial will result in a larger reward. And since cases that go to trial are on a higher fee scale, involve significantly higher costs and take months, if not years, to resolve, it can often mean the client takes home less money and endures much more stress.

5. How do legal fees work?

Most personal injury law firms work on a contingency fee basis, which is to say they don’t get paid anything unless they favorably settle or win your case.

Typically, fees are 33.3% of the reward for cases that are settled, and 40% of those that go to trial. (Remember, a personal injury case going all the way to trial is very rare.)

At Sally Morin Personal Injury Lawyers, we put our client’s recovery first. That’s why we don’t take a fee percentage from the portion of your settlement that covers the damage to your property. We also ensure that you never walk away owing us any money.

6. Why should I hire Sally Morin Personal Injury Lawyers?

TRAFFIC ACCIDENT EXPERTISE: You want a personal injury law firm in San Francisco and Los Angeles with proven traffic accident expertise—one that focuses exclusively on clients with serious injuries. Not a firm that chases every dollar by taking on minor claims like whiplash or scrapes and bruises.
TRANSPARENCY: You value doing business with hard-working, straight-shooters. We work tirelessly to get our clients a full and fair settlement as quickly as possible. And we will never, ever inflate the value of your claim just to win your business.
TRACK RECORD OF SUCCESS: At Sally Morin Personal Injury Lawyers, our personal injury lawyers have represented hundreds of clients, winning millions of dollars. And we have a perfect 5-star rating on both Google and Yelp with over 150 combined reviews.

Let's Get the Settlement You Deserve!

If at any time within the first 30 days of signing with Sally Morin Personal Injury Lawyers you are not 100% satisfied with the quality and care of service you receive from our attorneys, we will cancel your contract at no cost so that you can seek different representation. No questions asked.

Why risk sabotaging your SF bike accident claim by trying to handle it alone? Get your no cost, risk-free case evaluation. And get peace of mind.

How Do I Find the Best Personal Injury Law Firm in San Francisco and Los Angeles?

If you’ve been injured due to another’s negligence, there’s a lot you need to know. Personal injury law is a complex area of practice. There are going to be a lot of lawyers out there vying for your case. So the question then becomes: how do you find the best California personal injury firms and avoid the not so great ones?

In order to answer this question, there are a few things you need to know about personal injury law first.

Personal Injury Law is a Specialized Area of Practice

Personal Injury Law is a Specialized Area of Practice Personal injury law is not a generalized area of practice. While there are attorneys that may say that they can litigate any personal injury case that you may have, they may not be doing you any favors by taking your case. For instance, product liability cases are a specialized branch of personal injury law. They involve individuals getting injured through the use of a product. Lawyers who litigate these sorts of cases need to familiarize themselves with different kinds of liability and precedents set in other product liability cases. Individuals that have experience litigating these cases are going to have much better instincts for winning the case than someone who specializes in a different area of personal injury law or has a general practice.

The same holds true for lawyers that specialize in traffic accidents. But there’s also one more layer of complexity. Lawyers that specialize in traffic law need to familiarize themselves with the city or cities in which they practice. If you want to find the best personal injury lawyer in California you’ll need to understand the concept of negligence, liability, and how that works.

Negligence and Liability in California Personal Injury Law

The vast majority of personal injury lawsuits center around the question of negligence. In other words, the court is interested in determining who is at fault. In California, that question may not be black and white. Two drivers may be partially at fault in an accident, so even if you did something wrong, it might still be worth bringing your traffic accident case. Your partial fault doesn’t absolve the other person of what they did wrong. California is a comparative negligence state that allows you to still recover money for your injuries even if you were partially at fault. You will definitely want to consult with a California personal injury law firm to find out more about what your case might be worth even if you share some portion liability for the accident.

Furthermore, for those trying to find the best personal injury attorneys in San Francisco and Los Angeles, it’s a good idea to ask them good questions like if they have much experience litigating in the city where your accident was. It is important that they know the in’s and out’s of that city’s court system and governmental claims process, not to mention being familiar with the streets of that area of California. Especially if you are a tourist injured while visiting California, you need a local lawyer to help.

Personal Injury Lawyers Have to Negotiate with Insurance Companies

Many personal injury lawyers have to be able to negotiate with insurance companies in order to give your case a shot at settling before dragging you through litigation and trial. Traffic accident lawyers are no different. However, understanding the tactics that auto-insurance companies employ is one of the keys to getting the best possible settlement for your claim.

It bears noting here, that you’re only going to get one chance to bring your California traffic accident case. That means that you’ll want to find the best personal injury attorney in California to handle it. Regardless of whether or not your personal injury claim was from a traffic accident, a slip and fall, or anything else, you’ll need to ensure that your lawyer understands that specific area of practice, and that includes being able to negotiate with insurance companies when necessary.

Insurance companies will often take steps to devalue your case, they’re for-profit businesses, after all. To protect their bottom line, they’ll try to settle for as little as possible. That may include shifting partial blame onto you or using vague details to make their client’s liability seem unclear. Even though they may come across as helpful or on your side, their goal is to minimize payouts.

That’s why it’s essential to protect yourself by working with the best personal injury lawyer you can find in San Francisco and Los Angeles.

If You've Suffered Serious Injuries, Don't Hire a High Volume Injury Law Firm

Insurance companies use a variety of tactics to devalue your case. As for-profit businesses, their goal is to settle claims for as little as possible. That often means trying to place partial blame on you or using vague circumstances to cast doubt on their client’s liability.

Even if they seem friendly or helpful when they reach out, remember, they’re protecting their own interests, not yours.

To protect yourself and your rights, make sure you work with the best personal injury lawyer you can find in San Francisco and Los Angeles.

If you hire one of these firms, they can waste your one opportunity to be compensated fully for your injury. That’s not to say that these firms can’t handle the average “fender-bender” traffic injury case. That’s actually what they are perfect for. But, if you’ve suffered serious injuries involving broken bones, hospitalization and/or surgery, you want a personal injury lawyer who will give you and your case more personalized attention.

Additional factors to consider when choosing the best San Francisco & Los Angeles personal injury lawyer.

More Factors to Consider to Find The Best San Francisco & Los Angeles Personal Injury Lawyer.

Not attempt to contact or solicit your services.

Be very wary of law firms that attempt to solicit your case. They often operate on volume, which is profitable for them, but not so much for you. Your case is likely worth much more than the time they’re willing to invest in it. You will not find the best injury law firms in California actively soliciting your business.

Have a very specific area of practice.

Here at Sally Morin Personal Injury Lawyers, we don’t accept slip and fall cases, product liability suits, or malpractice suits. Why? Because our lawyers are laser-focused on the practice of traffic injury law. If you’re in a malpractice suit, you want a lawyer that specializes in that area of practice. The same goes for a car crash or Uber accident. You want a traffic accident specialist!

Have litigation experience.

If your case can’t be settled for a fair amount, you need a personal injury law firm who is willing to go to bat for you. Many large volume firms drop cases if a lawsuit needs to be filed. At Sally Morin Personal Injury Lawyers, we hand-select our cases and keep our case-to-attorney ratio low so every case gets the attention it deserves. If a case needs to go into litigation we stand by your side and push forward to get you the settlement you deserve.

No Upfront Fees

All San Francisco and Los Angeles personal injury lawyers should work on a contingency basis. That means they only get paid if you win your case. If they don’t win, you shouldn’t owe any fees or expenses.

Not discount their fee.

On a similar note, you don’t want to hire a personal injury attorney who offers a discounted fee. This usually means they are a high volume, high turnover law firm that won’t offer your case the attention it deserves. Don’t sacrifice maximizing your case value for a little discount on your lawyer’s fee. Remember the old saying, “You get what you pay for.”

Finding the best personal injury lawyers in San Francisco and Los Angeles requires a bit of diligence on your part as well. It may be difficult because you’re recovering from an injury, but you’re only going to get one chance to make your case. So you want to be sure that you get the full value for the damages you’ve sustained.

Note however that you should act as soon as possible to get a good injury lawyer on your case! The more time that goes by, the greater the chance that you could do something to jeopardize the value of your injury claim.

A big part of your search to find the best California personal injury lawyer for your case is determining what kind of case you have.

Was it a traffic accident? Is it a minor injury? Did you suffer major injuries? Were you at fault? Sally Morin Personal Injury Lawyers can help you figure this out now, so you can narrow down your search for the best personal injury attorney for your claim.

How Do I Find the Best Personal Injury Lawyer Near Me?

How Do I Find the Best Personal Injury Law Firm in San Francisco?

The number one thing to remember about searching for top personal injury lawyers in cities like San Francisco, is that there is a huge amount of competition for your case. There are many lawyers that run a generalized practice (whether it be handling all types of personal injury cases or any type of case at all) that will take traffic accident cases to pay the bills while using that money to fund potentially more lucrative cases in other areas of the law. A firm that specializes ONLY in traffic accident cases is a firm that you can trust to give your car crash, bike accident, motorcycle claim, pedestrian accident or Uber lawsuit the full attention that it deserves.

How Do I Find the Best Personal Injury Law Firm in Los Angeles?

Los Angeles is another city which has a great deal of competition for personal injury cases. Sometimes it feels like there are more lawyers than people in LA! So many billboards… Again, lawyers in Los Angeles with more general law practices that take traffic accident cases often prioritize them well beneath medical malpractice and product liability claims, which potentially have massive payouts. The best Los Angeles personal injury lawyers focus exclusively on traffic cases to give your car wreck or other traffic injury case the attention necessary to secure you a great settlement.

How Do I Find the Best Personal Injury Law Firm in Oakland?

There are a number of great personal injury law firms practicing in Oakland, and several that specialize in traffic injury law. This has a lot to do with the fact that that Oakland has some of the most dangerous streets in the country. Nonetheless, there are a number of traffic injury attorneys in Oakland who run what are call “mills.” They will take your case, along with hundreds of others, and then push it through the settlement process as quickly as possible. They operate on volume, taking as many cases as they can. While they can secure a living doing this, they aren’t securing the best possible settlements for their clients, and will usually drop any case that requires litigation to get a solid result.

How Do I Find the Best Personal Injury Law Firm in San Jose?

San Jose has a number of personal injury attorneys, but very few that specialize in traffic accident law. Finding an attorney who does specialize in only traffic accident law means that they will not only be experts at trying that case, but they’ll also prioritize your case regardless of the potential payout of other types of cases like more generalized San Jose personal injury law firms.

San Jose injury law firms that take traffic accident cases, but also handle larger cases like mass tort, product liability and medical malpractice matters, will often put support staff on your traffic accident case, or devote less time to researching and negotiating your case. They’ll settle your case quickly without maximizing value and then move on to another type of case that promises a big payday. You want a San Jose injury lawyer that’s going to go the extra mile and secure you damages that you deserve in your car wreck, motorcycle crash or other traffic injury case.

TOP RATED SAN FRANCISCO & LOS ANGELES PERSONAL INJURY LAWYERS

At Sally Morin Law, we make it easier to recover—physically, emotionally, and financially—after a serious injury.

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Case Results

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WE HANDLE YOUR INJURY CLAIM
SO YOU CAN FOCUS ON YOUR LIFE!

Practice Areas

We stick to what we know best:

San Francisco & Los Angeles traffic accidents

FOCUSED REPRESENTATION

STAY IN
TOUCH

OPTIMIZE YOUR CASE VALUE

KEEP IT SIMPLE AND LOW STRESS

See how much your case may be worth.

Meet Our Team

Sally Morin

Rebecca Taylor

Annie Levitt Heller

Carmen Wierenga

See what our clients are saying